Yu Packaging

contemporary fabrics for the home

textile advancement

The Yu brand is owned by Sunwin Europe Limited, an innovative textile company that designs and manufactures contemporary fabrics for the home. This British-Chinese joint venture is at the forefront of textile advancement, pioneering new fibre blends and weave techniques. Yee-ha! was asked to create a cool, ‘Scandi’ style logo to reflect the market research and then design and produce collateral to support the fully integrated marketing strategy.